FOODEX Japan is an international food and beverage exhibition organized by Japan Management Association, Japan Ryokan and Hotel Association, Japan Restaurant Association and Japan Tourism Facilities Association.
The 39th FOODEX Japan last March 4 to 7, showcased different products from 2,808 exhibitors from 78 countries. 1,762 were international exhibitors and 1,046 were Japanese exhibitors.
FEDCO was one of the exhibitors under the Philippine delegation. FEDCO is a regular participant of FOODEX Japan since 2011.
This year aside from Cavendish banana, FEDCO Tsokolate – FEDCO’s new cacao product, was also on display at FEDCO's booth.
FEDCO started to export fresh Cavendish bananas to Japan in year 2000. After fourteen years, Japan is still the major market of FEDCO's highland bananas. Demand continued to increase and unlike other markets, Japan is a stable market that offers competitive price.
The federation will continue to intensify its effort to promote its products to Japan market as it aims to provide good returns to its members.